Taurus launches the Mycook Touch “Black Edition”, a limited edition of its star product at half its usual price

Following the success of the Taurus Mycook Touch food processor during last Black Friday, surpassing all expectations and sold out the company’s entire stock, Taurus has decided to release a limited edition of Mycook Touch: the “Black Edition”. This will only be available from 6 – 16 June at a recommended retail price of €599. 

The launch of this limited “Black Edition” is going to be a new surprise on the increasingly popular food processor market, where up until recently there was only one benchmark. Ever since Taurus launched Mycook Touch, the first IoT (Internet of Things) smart cooking food processor onto the market, the user community has not stopped growing, discovering all the advantages Smart Cooking. This smart way of cooking makes everyday life much easier for users, simplifying cooking chores and producing outstanding results, allowing them to spend more time to enjoy themselves. Mycook Touch Black Edition gives the user more free time.

With the new “Black Edition”, Taurus aims to consolidate its position as the smart buy, offering the most technologically advanced food processor at an affordable price.

The new “Black Edition” includes all the technological advantages of Mycook Touch: Integrated WiFi, multi-device connection via Cloud architecture, 7-inch touch screen and free access to an unlimited number of recipes that can be cooked both in manual and in fully guided step-by-step mode. The food processor also boasts an on-line community with more than 45,000 users that can be accessed from any device and who create, share and discuss their creations with other users, turning the Mycook Club into a cosmos of cookery with more than 6,700 recipes and other content of interest.

Mycook has an App (iOs and Android) that allows you to look up recipes, send them to the food processor and receive recipe progress reports, or even make a shopping list.

Taurus has always chosen to manufacture its line of food processors in Spain , using high-quality materials and including major innovations. Mycook Touch “Black Edition” offers various advantages over its competitors, such as induction cooking, a special stir-fry function, the possibility of accessing all contents at no additional cost, an integrated on-line community (Mycook Club), food processor interaction with smart phones and tablets or its advanced recipe search engine with built-in search filters. Another major advantage is its exclusive Customer and Technical Support service, provided by the same people who manufacture the food processors to ensure that any issues are resolved very quickly. In addition, the Mycook Touch “Black Edition” €599 recommended retail price is 50% lower than the sale price of its main competitor.

Mycook Touch “Black Edition” will only be available from 6 – 16 June at the major retail outlets: El Corte inglés, Media Markt, Carrefour, Alcampo, FNAC, Worten and Amazon.

About Taurus Group

Founded in 1962, Taurus Group is one of the main companies in the small household appliances sector that, being committed to internationalisation and product development, thanks to considerable investment in R+D, is present in more than 80 countries, with subsidiary companies in 10 countries. The brands that go to form the company are: Taurus, Solac, Mycook, Minimoka, Coffeemotion, Winsor, Casals, Taurus Professional, White&Brown, Alpatec, Inalsa, Práctika, Mellerware, Lucky, Turmix and BLACK+DECKER as a licensed brand for kitchen and ironing SHA products on various European markets. The company’s philosophy is based on designing products that help improve the quality of life and comfort in the home.

Video Mycook Touch Black Edition: a new way of cooking and kissing

Video Mycook Touch Black Edition: a new way of cooking and playing