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Taurus company founded by Francesc Betriu Tàpies (Oliana, Alt Urgell, 1926).
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Elaul

Friendly, informal cooperation with French Elaul brand

Continuous production begins with a 6-operator assembly line.
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Beginnings of industrial production.
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Between 1965 and 1969, 4 industrial facilities are built to house the manufacturing processes.
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The brand has already become nationally recognised. These were the most popular products.
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Taurus continues to expand its product range thanks to new production systems.
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Francesc Betriu runs Taurus as a company with a social calling with a firm belief that the development of Taurus will also result in the development of his town, Oliana. A sports complex is built for the workers to enjoy.
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Taurus becomes completely self-sufficient. During this period, everything is designed, built and assembled in the Taurus industrial centres.
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Expansion to Mexico and Venezuela.
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At the beginning of the 80s, Taurus‘ first major sales campaign is created with the “Pensados ​​con la cabeza” (Designed with the head) TV ad.

The market-leader ‘Bapitaurus’ blender is launched, as well as the popular ‘Tropicano’ fan heater.
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Businessmen Ramon Térmens and Jorge Tornini acquire Taurus. The ‘Golf’ vacuum cleaner is launched onto the market with great success.
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Taurus Group is consolidated, initiating its internationalisation phase. Before long, Taurus Group starts spreading around the world.
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Inalsa, a leading Delhi-based brand in kitchen appliances on the Asian market, is added to the Taurus Group portfolio.
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The ‘Mycook’ brand comes into existence, an exclusive brand that in the coming years will focus exclusively on the food processor product line.
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After years of research, design and testing, ‘Mycook’, the company’s first cooking food processor, is launched onto the market. Mycook becomes the first cooking food processor to become popular in the retail sector.
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Casals, the historic DIY brand and Winsor, a professional hair care brand, join the Taurus Group.
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The Minimoka, Alpatec and White & Brown brands are brought into the Taurus Group.
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Taurus Group celebrates its 50th anniversary. To mark the occasion, the company’s headquarters are remodelled and the Taurus Museum is created, featuring the most emblematic products in its history.
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Taurus Group incorporates the Practica brand, well known in the Peruvian market, and the Lucky brand, specialising in personal care in the South African market.
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Taurus Group develops its first e-commerce: Mycook and Coffeemotion.
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Solac, the legendary steam specialist brand, joins the Taurus Group.
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‘Mycook Touch’ is launched to market, the first food processor on the market with Wi-Fi, guided cooking mode and unlimited recipes.
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The Solac brand turns 100 years old. To celebrate this, there is a customer prize draw for a car.
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A marketing licence agreement for BLACK+DECKER’s kitchen and ironing SHA products is obtained.

The Supra and Richard Le Droff heating brands join the group.